Salon/Spa Name: ____________________________________________________________________
Address: ___________________________________________________________________________
City: ______________________________________________ St:
_________ Zip_________________
Phone: ________________ Fax: ________________
www.___________________________________
Primary Contact: _______ Owner ______ Director ______ Coordinator _____ Other _______________
Name: _____________________________________________________________________________
Home Phone: _______________ Cell Phone: ________________ Email:
_______________________
l Years in Business?
________ l Years
at this location? _________ l Sq Footage? _________
l Salon/Spa Staff Profile
________ Hair Stylists
________ Guest Reception
________ Nail Technicians ________
Administrative Support
________ Aestheticians
________ Management
________ Massage
________ Other
l Pay Structure:
____ Commission
____ Salary
____ 1099
____ Rental
____ Combined
l Retail Products: ____________________________
____________________________
____________________________
____________________________
____________________________
· Have
you worked with any other success coach? Yes______ No ______
· If
so, who? Name of your Coach and company?____________________________________________
·
What did you like most about the experience? ____________________________________________
__________________________________________________________________________________
·
What did you like the least about the experience? __________________________________________
__________________________________________________________________________________
·
If you could do anything to change or improve your coaching experience what would it be?
___________________________________________________________________________________
___________________________________________________________________________________
Advertising Budget? ______________________ Amount Spent last YR/YTD? ____________________
Marketing Strategy – Please assign a dollar amount spent
on the strategies you have used to advertise:
_______ $Yellow Pages
Ad(s)
_______ $Mail-outs
_______ $Television
_______ $Bold-Faced
_______ $Listing
_______ $Letters
_______ $Radio
_______ $Sponsor
_______ $Flyers
_______ $Half page
_______ $Magazine
_______ $Web
_______ $Postcards
_______ $Event
_______ $Quarter Pg
_______ $Full Page
_______ $Brochures
_______ $Trade Show
_______ $Other
On a scale a 1-10, please rate/circle the effectiveness
of the results? (10 being the highest) 1 2 3 4 5
6 7 8 9 10
Do you have a website? Yes _______ No ________ www._________________________________
Do you have a tracking system for your clients? Yes
_______ No ________
What area could your salon use the most improvement? ___________________________________
___________________________________________________________________________________
Is
this your #1 business challenge? If not then what is? ____________________________________
____________________________________________________________________________________
____________________________________________________________________________________
On
a scale of 1 – 10, (1 being the worst and 10 being the best) please rate each of the following areas of your business. Then circle the ten areas that you most want to alter or improve.
· ____Client Building
· ____Advertising
· ____Retail
· ____Pre-booking
· ____Client Retention
· ____Staff Retention
· ____Teamwork
· ____Staff Communication
· ____Motivation
· ____Attitude
· ____Front Desk
· ____Pricing
· ____Monthly Promotions
· ____Networking
· ____Website
· ____Technical
· ____Recruiting & Hiring Staff
· ____Consistency
· ____Up-servicing / Add-ons
· ____Value added services
· ____Culture
· ____Follow-through
· ____Weekly / Monthly Meetings
· ____Systems
· ____Management Team
· ____Fun
· ____Location
·
____Salon Aesthetics, Design & Decor
· ____Budget
· ____Continuing Education
· ____Business Education
· ____Quality of Products
· ____Relationship with Distributor
· ____Public Relations
· ____Profitability
· ____Community
· ____Salon Environment
· ____Customer Service
· ____Salon Software
What
days and time do you take to work on your business? _________________________________
____________________________________________________________________________________
List
your top ten values:
1.
________________________________
2.
________________________________
3.
________________________________
4.
________________________________
5.
________________________________
6.
________________________________
7.
________________________________
8.
________________________________
9.
________________________________
________________________________
